If you want to convert prospects into paying customers, the first order of business is to find a good way to communicate with them. With a reliable communication channel, you can start to build a relationship in which your target customers know, like, and trust you. That ‘know, like, trust’ equation is the basis of all repeat sales. It’s also extremely difficult to build unless you can communicate regularly.
Email. It may sound outdated, but for most demographic groups, email is still a primary form of communication which people check daily. Once you have someone’s email address, you have a direct channel for building a relationship. The best part is that you have control over that channel.
While people have the option of opening your email or not, there’s no third party company who can randomly take away your contact list. There’s no social media company who decides whether people see your message or not. And there’s no search engine that calculates whether to show your information or not.
One of the best ways is to create a ‘lead magnet’ that’s so irresistible that your target audience will be eager to provide their email address.